About First Choice Business Brokers Peachtree


First Choice Business Brokers Peachtree is a Georgia business brokerage owned and led by Torey S. Hinkson, Marine infantry officer and M&A advisor, who has personally completed transactions with businesses across the Atlanta metro area and throughout Georgia over a 20-year career. Our approach is grounded in three principles:

Honest valuation. Disciplined process. Confidential execution.

Honest Valuation means we give you an accurate picture of what your business is worth in today’s market, not an inflated number designed to earn your business.


Disciplined Process means we bring institutional M&A rigor to every engagement, from the first conversation through closing.


Confidential Execution means every aspect of the process is managed with the discretion your business, your employees, your customers, and your reputation deserve.



Whether you are thinking about a sale in six months, six years, or beyond, or simply want to understand what your business is worth today, we welcome the conversation.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Explore Latest News

A two-panel graphic titled Two Kinds of Work. The first panel, labelled already true, reads write do
By Torey Hinkson August 19, 2026
Two businesses with the same earnings do not sell for the same price. The eight conditions a buyer prices, and what you can prove today rather than change.
Bar chart titled “How a Buyer Values Your Business” with four colored transaction methods and overlapping value ranges
By Torey Hinkson August 19, 2026
Buyers value a business through three lenses, and the ranges rarely match. Where they overlap is defensible. Where they diverge is what gets negotiated.
The four reasons an agreed business sale falls apart in due diligence: news that surfaces late, fina
By Torey Hinkson August 10, 2026
Most business sales that fall through die in due diligence, after the price is agreed. The four causes, and how to prevent them before you go to market.