Videos on selling a business in Georgia, featuring Torey Hinkson, an advisor with twenty years of institutional M&A experience. Watch short lessons, media segments, and talks on valuation, the sell-side process, owner readiness, and market timing, then reach out when you are ready to talk.
Market
As Seen on Atlanta News First: When Is the Right Time to Sell Your Business?
August 11, 2026
Atlanta News First's Brooks Baptiste interviews Torey S. Hinkson, President and Owner of First Choice Business Brokers Peachtree, on the questions every owner should answer before selling. Is the market ready, is the business ready, and are you ready personally. Recorded for Getting By Better, August 2026.
Sydney Stalworth: Well, for many people, their business is not just a job. It is their biggest asset, and their best shot at retirement. So how do you know when it is time to walk away and cash out? Atlanta News First's Brooks Baptiste talked with Torey Hinkson, President and Owner of First Choice Business Brokers Peachtree, about the questions every business owner should be asking before they make that move.
Brooks Baptiste: So how is someone supposed to evaluate if their specific industry is in a good position for a sale right now?
Torey Hinkson: The first thing I say when talking about the market is that you have to accept you do not control it. You have to be aware of it, because you do not exist in a vacuum, but you do not control it, and it will change over time. So with respect to how your particular industry is being impacted by the market, there are a lot of data sources you can look at. Industry trade associations, things like that. But really, you have to look at your own business. Talk to your customers, talk to your suppliers. How are they feeling? How are different market forces impacting them? That is going to give you the best insight into what may be coming.
Brooks Baptiste: Given your expertise in what you do, how is it that you help owners figure out whether they are emotionally and maybe financially ready to actually let go of their business? Because for some people, that is all they have. That is their baby. When you build something, it is hard to let it go, but there may come a time where it is necessary.
Torey Hinkson: Absolutely. The first thing is to recognize that only a business owner can decide for themselves if it is the right time to sell. So what I try to do is talk to them about both their business, what it is worth, and whether they are ready. The way I do that is by guiding business owners through three questions. One, is the market ready, which we just talked about. Two, is your business ready? That is how is it performing and why, and can it perform without you. And lastly, are you ready personally? Part of that is understanding what the transaction means to you. You talk to your tax accountants and lawyers and financial planners to figure that out. Can you personally afford to sell your business and live your lifestyle? But the other piece is, like you said, it has been ten, twenty, thirty years. This is your baby. It gives you purpose. What are you going to do? I have had owners who sold their business, had a good transaction, it worked for them financially, and they do not necessarily need to work. But you have to get up every day and have some purpose and do something. So think about that ahead of time. Whether it is philanthropic or charitable, you want a cause that aligns with your values and that you want to pour yourself into.
Brooks Baptiste: Real quick, just tell us. If somebody is on the fence right now about whether they should be selling, and they say, you know what, I think I want to do it, what is their first step supposed to be?
Torey Hinkson: The first step is to reach out to professionals to understand the value of your business. What it might sell for in the current market. And then have another set of professionals help you understand what that means for you personally. Part of it is financial. Can you support your life, your family, your lifestyle? You are pulling a certain amount of income out of the business on a monthly or annual basis. If you sell that, do you intend that to be your source of income going forward? If so, what does that look like? And Uncle Sam shows up to the table and he wants his cut, which gets complicated in business sales. But there is that purpose piece as well. So do not let anyone talk you into it. Take your time, really understand what your business is worth, and think about what you want for the future of the business. I have had business owners who say, I only want to sell to someone who has these values, who is going to run the business the same way and keep taking it in the same direction. I have had other people who say, I do not care, as long as the money is green. And everything in between. But then you have to dig in on the emotional side and ask, am I ready? Am I ready to let go? If you built this, and you sell it and someone else is running it and you see it, how are you going to feel?
Brooks Baptiste: You cannot say, I want my business back. That is not how it works. You sold it. All right, Torey Hinkson, thanks so much for that great insight, as always.
Torey Hinkson: Thank you. It is great to be here, Brooks.
Brooks Baptiste: We appreciate it.
Buying a Business
As Seen on Atlanta News First: What to Know Before Buying a Franchise
July 9, 2026
Torey Hinkson joins Atlanta News First to explain what to know before buying a franchise or an existing business: the real all-in costs, where to find them in the Franchise Disclosure Document, franchise versus buying an existing business, and the due diligence to do before you sign.
Karli Barnett: Are you thinking about buying a franchise or taking over a business? The upfront fee is just the beginning. Atlanta News First anchor Brooks Baptiste sat down with the President and Owner of First Choice Business Brokers Peachtree about what you need to know before you sign a contract.
Brooks Baptiste: You own a franchise yourself, so what is the real total cost for people looking to get into that side of things?
Torey Hinkson: First, Brooks, thanks for having me. This is a great opportunity for many people. It is not for everyone, but I can offer some tips to help people interested in entrepreneurship and business ownership make the right decision for themselves. On cost, it starts with a document called the Franchise Disclosure Document. That is a buyer's guide, required by law to be provided to you, with 23 specific items. Items five, six, and seven address costs.
Brooks Baptiste: What is a realistic number? Are we talking ten thousand dollars, or a hundred thousand? I know it varies, but realistically.
Torey Hinkson: There is a range for total project costs. On the low end, a significant five-figure number, maybe fifty thousand dollars. On the high end, it can easily reach five hundred thousand to a million dollars, depending on the business. A home-based business is less. A business with a physical location, equipment, furniture, and fixtures pushes you toward the higher end.
Brooks Baptiste: Some people may assume you are getting instant wealth, but in reality it is more complicated than that, right? It takes time?
Torey Hinkson: With a franchise, you get a playbook and a brand. Think of it like handing two people the same recipe and the same ingredients. One meal may turn out better than the other, because each person has to put in the work. In a business, that is not an hour in the kitchen. It can take months or years to go from no revenue to a fully ramped-up operation.
Brooks Baptiste: Franchise versus buying an existing local business. Which is generally less risky?
Torey Hinkson: Usually an established, profitable existing business is less risky, because it is already generating cash flow. You are not starting from zero. That said, a franchise that is a household name, the brand everyone recognizes off the highway, can be a real accelerant and can lower risk too. It depends on what is best for you.
Brooks Baptiste: If a business is established, what questions should I ask the current owner or the franchisor before I sign?
Torey Hinkson: That is where I make my living. The key is not just to ask the questions, but to verify everything. It starts with the financials, making sure the business is performing as represented. Then you evaluate how dependent the business is on the owner. If I buy it and the owner goes off to retirement, does it still work for me?
Brooks Baptiste: Torey, thanks for spending time with us. We appreciate the insight.
Torey Hinkson: Thank you, Brooks. Glad to be here.
Karli Barnett: Some great advice. More coming up on Getting By Better.
About the Firm
Meet Torey Hinkson and First Choice Business Brokers Peachtree
April 7, 2026
Torey Hinkson introduces himself and First Choice Business Brokers Peachtree. A husband, father, and United States Marine Corps veteran, he has spent twenty years in mergers and acquisitions, advising business owners across many industries who are looking to sell, and in some cases acquire, businesses to reach their strategic objectives.
Hello, this is Torey Hinkson, President and Owner of First Choice Business Brokers Peachtree. I want to take a moment to talk about who I am, about First Choice Business Brokers Peachtree, and what we do for our clients. First and foremost, I am a husband to my wife, Ashley, and a father to two teenage boys, which keeps us quite busy. I am a veteran of the United States Marine Corps, and for the past twenty years I have worked in mergers and acquisitions, advising business owners across a variety of industries who are looking to sell their businesses, and in some cases acquire other businesses, to reach their strategic objectives.
Process
What a Business Broker Does, and When to Reach Out
April 7, 2026
Torey Hinkson explains what an M&A advisor and business broker does, the three parts of a sale process, preparing for the process, confidentially marketing the business, and negotiating, documenting, and closing the transaction, and when a business owner should reach out.
I want to answer three simple questions. First, what is an M&A advisor or business broker? In its simplest form, we work with business owners who are looking to sell their business or acquire a new one to reach their strategic objectives. Second, what does a sale process look like? Like most things, it depends on your situation, but regardless of your business, selling it comes down to three things: prepare for the process, confidentially market your business, and negotiate, document, and close the transaction. Drawing on twenty years of M&A experience, I work across all three, and my goal is always to use that experience to educate and inform my clients, so they make the most informed decisions for themselves, their family, and their business. Third, when should you reach out to an M&A advisor or business broker? This is a relationship-based business, so I am always glad to talk with a business owner. Whether you think a sale is imminent, you are curious what your business might be worth, or retirement is starting to feel closer than it used to, I would welcome a confidential conversation to understand your situation, and I am glad to offer a complimentary market price analysis so you know where your business stands in today's market.
Market
The Three Questions: Is It the Right Time to Sell Your Business?
April 28, 2026
Torey Hinkson offers a framework for deciding whether now is the right time to sell your business, built on three questions: is the market ready, is your business ready, and are you ready personally.
Hello, this is Torey Hinkson with First Choice Business Brokers Peachtree. Today I want to talk about a very important question: is it the right time to sell your business? That is a question only you can answer for yourself, and if anyone ever tries to convince you to sell, you should probably run as fast and as far from them as possible. What I want to offer is a framework to work through as you evaluate whether it is the right time to transact, and that framework is three simple questions: is the market ready, is your business ready, and are you ready personally?
On the market and its ebb and flow: we live in a fast-moving world. Over the past few years we have seen a pandemic, wars and conflicts, and interest rates rise and fall. A lot can happen that is unpredictable, so I encourage my clients to be aware of what is going on, understand that you do not control it, and focus on the things you do control. With the market, it is important to understand how whatever is happening in the world is affecting your specific industry, and whether the things people say could be affecting your industry are actually showing up in your business.
On the business: when we ask whether your business is ready, financials are the first thing that come to mind, and they are critically important for a sale process. Understand the trends in your revenue and profit, whether they are rising or falling, and your margins, whether they are contracting or expanding. Just as important is the why behind the movement. Are you taking specific actions that drive it, is it market conditions, or a combination? Being able to tell that story in a way that withstands buyer scrutiny positions you as a credible seller and helps you maximize value.
And the last question: are you ready personally? It gets overlooked, but it is very important. Selling a business you have owned for ten, twenty, or thirty years is a major life change. I am not your psychologist, but I encourage you to think through whether you are personally ready, because even a successful transaction at a price that meets or exceeds your expectations still requires you to be ready for that adjustment. The other piece is financial. Whether you are looking to retire and the transaction funds part of your retirement, or you want to fund a new venture, you have to understand what a sale price actually means to you after taxes. There are great accountants and financial planners who can help with that, but it is important to know what you need from a transaction to fund the next phase of your life.
That clarity lets you negotiate from a position of strength. If a number does not work for you, you know it does not work. And if a number does work but we are trying to maximize value, you can negotiate knowing we are at an acceptable point and now focused on getting the best outcome.
Whatever situation you are in, I would love to have this conversation with you. Please reach out through the website, peachtree.fcbb.com, and we can talk. Thank you.