Seller FAQ:

What types of businesses do you work with?

First Choice Business Brokers Peachtree works with business owners across all industries and every commercial model, whether you sell to consumers, to other businesses, or to government and institutional clients. The focus is lower middle market and Main Street businesses with demonstrated revenue and consistent operations. If your business has real, verifiable cash flow, there is a buyer market for what you have built.

How do I know what my business is worth?

Business value depends on your financial performance and its trend, customer concentration, how transferable the business is, and current conditions in your industry. First Choice Business Brokers Peachtree provides a complimentary Market Price Analysis (MPA) grounded in current market data and 20 years of institutional M&A experience. It gives you a clear number to work from before you make any decision.

When is the right time to sell my business?

That question starts with three others. Is the market ready? Is your business ready? Are you ready personally? Working through all three honestly before going to market is what separates business owners who move with conviction from those who stall mid-process or leave value on the table. An early conversation helps you understand where you stand and what to strengthen before you commit to a process. For a deeper look, read “Before You Decide to Sell Your Business, Answer These Three Questions.”

How long does it take to sell a business?

Plan on six months to one year from first conversation to closing. Some deals move faster and some take longer, depending on deal size, industry, how organized your financials are, and buyer demand. A well-prepared business with clean financials and a clear story typically moves faster and commands more attention from qualified buyers.

How do you keep the sale of my business confidential?

Confidentiality is built into every stage of a professionally managed transaction. The business is marketed without revealing its name or location, and there are no public signs. A buyer is vetted and signs a non-disclosure agreement before receiving any meaningful detail, and the identifying information is held back until the buyer is further qualified, including providing proof of funds. Any contact with key people comes late in the process, near closing. It happens only with your approval in advance, and we manage it throughout. First Choice Business Brokers Peachtree controls that disclosure from the first inquiry through closing.

How is an M&A advisor or business broker paid?

An M&A advisor or business broker is typically paid a success fee at closing, calculated as a percentage of the transaction value, with the percentage varying by deal size. We review the full fee structure with you during your consultation so you understand it before you commit.

What makes my business more valuable to a buyer?

Buyers pay for businesses that are durable and transferable. Clean financial records, recurring revenue, a diversified customer base, and strong people, processes, and systems that let the business run without the owner all raise value. The preparation that earns a stronger outcome is identifying those strengths, anticipating where a buyer will push, and positioning the business accordingly before you go to market.

Who buys businesses like mine?

The right buyer pool depends on your size, sector, and how the business is positioned. Buyer types include entrepreneurs, search funds, multi-generational family businesses, regional strategic operators, and private-equity-backed platforms. Part of our work is identifying which buyers will value your business most and reaching them directly.

What is the difference between a business broker and an M&A advisor?

Traditional business brokers handle smaller, more standardized transactions. An M&A advisor runs a more structured process built for larger or more complex deals, with formal valuation, controlled buyer outreach, and managed negotiation. First Choice Business Brokers Peachtree brings 20 years of institutional M&A experience together with the full First Choice brokerage platform, which means we run both. We can take a Main Street business to the right local buyer and run an institutional-style process for a larger, more complex sale, from the same firm.

What is a Market Price Analysis?

A Market Price Analysis, or MPA, is a complimentary assessment from First Choice Business Brokers Peachtree of what your business is likely worth in today's market. It draws on current comparable transaction data, a recast of your financials to reflect true owner earnings, and industry-specific valuation multiples used by active buyers and lenders. The result is a market value range grounded in the same data that drives actual sale prices, not a rough estimate. It is the starting point for every business owner who wants to understand their options before committing to a process.